星期

2019年11月28日

“窮人的iPhone”印度人愛死這個手機品牌

2019-10-24 10:41:50 來源:互聯網 閱讀:0

2015年小米進入印度市場后,僅僅用了幾年就迅速占領了印度龐大的智能手機市場,火爆程度超過iPhone。

“窮人的iPhone”印度人愛死這個手機品牌

Fifteen minutes - that's how long it took for Xiaomi's latest smartphone, Redmi Note 8, to sell out once it went on a "flash sale" online on Monday.

周一小米在線上發布最新款智能手機紅米Note 8后,僅僅用了15分鐘就銷售一空。

But this isn't unusual among the company's products.

這在小米的產品發行歷史上并非個例。

Chinese companies now control more than half of India's burgeoning smartphone market - with more than 450 million users, it's approximately worth $8bn (£6bn).

目前,中國手機公司占據著著印度新興智能手機市場的一半以上的份額,擁有超過4.5億用戶,市值約80億美元(60億英鎊)。

Via BBC

BBC稱,小米在印度被認為是“窮人的iPhone”,是印度第一大智能手機品牌。

And Xiaomi, once referred to as the brand behind "the poor man's iPhone", is leading the pack - it owns 28% of the Indian market. That's a steep rise for a company that had just 3% of the market in 2016.

曾經被稱為“窮人的iPhone”的小米正在引領潮流,它擁有印度市場28%的份額。對于2016年僅占有3%市場份額的公司而言,這是一個巨大的增長。

The company is the number one smartphone brand in India.

該公司是印度第一大智能手機品牌。

Via BBC

很多印度的用戶發現,小米不僅僅看著像iPhone,在功能和硬件上也不差iPhone,物美價廉。

“窮人的iPhone”印度人愛死這個手機品牌

Its flagship Redmi range of phones, for instance, include a 64-megapixel camera but are affordable, starting at 9,999 rupees ($141) and going up to 17,999 rupees ($254).

例如,其旗艦產品紅米系列擁有6400萬攝像頭,但價格合理,起價為9,999盧比(141美元),頂配為17,999盧比(254美元)。

Indian consumers quickly gravitated towards the phones - which gleamed like iPhones but at one-third the price.

印度消費者很快就迷上了小米,稱小米就像iPhone一樣閃閃發光,但價格僅為iPhone的三分之一。

"Everyone wants an iPhone, but will settle for a lookalike until they can afford the real thing," Mr Jayanth Kolla, partner at telecom research firm Convergence Catalyst, said.

電信分析公司Convergence Catalyst 的合伙人Kolla先生說:“在印度每個人都想要一部iPhone,但是因為價格太貴,不得不選擇一款功能類似更加物美價廉的手機?!?。

"The way they approached their pricing helps explain their popularity in India - consumers were getting better features than before but at rock-bottom prices," Mr Kolla said.

Kolla先生說:“小米的定價,讓它在印度大受歡迎程度。消費者花白菜價,就可以享受更好的功能?!?/p>

Via BBC

小米以及其他中國智能手機制造商在印度崛起的另一個原因在于4G技術的發展。因為錯過4G的發展,讓不少印度本土智能機品牌走下坡路。

"There was a time when you had Indian brands like Micromax leading the market," Neil Shah, a technology analyst at Counterpoint Research, said. "But everything changed around 2016 and 2017 when 4G was introduced in India."

Counterpoint Research的技術分析師Neil Shah說:“曾經有一段時間,像Micromax這樣的印度品牌主導了市場?!?“但是,在2016年和2017年4G進入印度時,一切都發生了變化?!?/p>

By the time 4G arrived in India, Chinese companies had already managed to successfully outfit cheap phones with 4G tech.

等4G進入印度時,中國公司已經成功地在低端手機上配備了4G技術。

"This made it much easier for them to transition their mobiles from 3G to 4G overnight in India. It's what ultimately killed the Indian brands," Mr Shah said.

Shah說:“這使中國公司可以3G轉4G的風口,一夜之間占領印度市場,最終扼殺了印度品牌?!?/p>

Via BBC


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